Online Marketing

No matter how great the design and structure of your website, it will only attract the right kind of traffic if you ‘market’ to your specific audience. A brilliant site that can’t be found is worthless. Our SEO services guarantee that your site will appear high in all the major search engines.

When it comes to coding websites, HCOMS know the correct protocol. We follow strict guidelines to ensure that our sites function fantastically, look fabulous in all browsers and operating systems and perform excellently in the eyes of the search engines.

SEO is an efficient way of targeting your customers directly. It directs relevant traffic, improves your position in search engines and gets you the visibility you need – and it’s cost effective.

As well as ‘natural’ search engine marketing our team also manage many Pay Per Click (PPC) accounts for our clients.

Pay Per Click (PPC)

Long term, natural search engine marketing is the best option for any online marketing campaign, however PPC offers a very quick alternative.

Paying to appear on certain phrases and words makes your site appear instantly, generating immediate web traffic.

Whilst this can be an expensive option to use permanently, it is certainly an efficient way to promote a flourishing site. PPC is seen by all the major search engines and is both supportive and healthy.

Management areas for PPC adverts are incredibly sophisticated. It is possible to track the exact amount of visitors to your site from a certain phrase in a certain time period – allowing you to see at a glance how much the phrase has cost you and track its success.

This is a superb way of both managing your online marketing budget and ensuring that you get the maximum amount of relevant click per money spent. A very worthwhile partner to your natural SEO work.