What Is Responsive Web Design?

What Is Responsive Web Design?

Successful websites now need more than just great content to keep the traffic flowing and the page-ranking high; they need to be adaptable and responsive.

Customers expect your website’s content to work efficiently and effectively, however they choose to view it.

Responsive Web Design allows your website to appear flawlessly across all devices, from desktops and tablets to mobile phones, and in today’s climate, it is essential that users are able to access your website anywhere, at any time.

With half of internet traffic coming from a mobile device, the importance of Responsive Web Design has grown; specifically since the arrival of ‘Mobilegeddon’ in April 2015; Google’s algorithm designed to give priority to websites with the ability to display well in any environment.

Utilising Cascading Style Sheets (CSS) and Hyper Text Markup Language (HTML) to resize, hide, shrink, enlarge or move content, it is possible to develop rich media that will adjust itself automatically to fit any screen size.

Cascading Style Sheets control the layout of multiple web pages, saving a whole lot of time. CSS3 is the latest standard for Cascading Style Sheets and incorporates all of the old CSS specifications along with many new modules such as backgrounds and boarders and 2D/3D transformations.

There are many ways to check your site for its responsiveness. Mobile site validators and mobile emulators as well as simultaneous testing tools like Adobe Edge Inspect are available to test and validate your website.

Most browsers (Chrome, Safari and Firefox) offer responsive design viewport resizing tools.

Companies that use Responsive Web Design generate more leads and maintain a competitive advantage over those that don’t. Impress your customers and attract new ones without comprising functionality or aesthetic quality.



















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With so many WordPress themes to choose from, it can be difficult to know where to start.

With so many WordPress themes to choose from, it can be difficult to know where to start.

The majority of themes are versatile, but trying to mould a theme intended for a photography and design portfolio into a political blog could leave your website looking clumsy and reduce readability.

Having a clear idea of the type of website you want to build will help to narrow down your choice, and allow you to compile a shortlist of appropriate themes.

Here at HCOMS, we have compiled a list of things to consider when choosing a WordPress theme, to help you to get the very best for your business…

  • Know Your Goal

Many WordPress themes come with flashing animation, tons of colour and complicated layouts. These may look good, but will they really improve usability? An ideal theme choice should support your goal.

Simplicity is key; users want to be able to find information quickly and easily on a site that is easy to navigate. Too many graphics and designs can distract users and put them off using your site.

A good theme will attract business and subscribers – great content that is easy to read on a website that is simple to use is what customers want, and therefore should be your ultimate goal.

  • Responsive Themes

All themes need to be responsive, and able to adjust their layout across different screen sizes and devices.

A huge amount of web traffic is generated from mobile phones and tablets, so your website must cater for this.

To determine the quality of a responsive theme, run the demo through Google’s mobile-friendliness tool20.

  • Search Engine Optimisation Friendliness

Search engines like Google look at how visitors interact with your website to help them decide how to rank it in search results.

It is vital that you choose a cleanly coded and fast loading theme. Site speed and loading times are crucial in deciding how usable and search engine optimised your website is.

Again, simplicity is key; performance of a theme is far more important than having flashy animation.

Theme demos can be checked through an online performance testing service such as GTmetrix (https://gtmetrix.com/).

  • Required Features

Draw up a list of your required features. Theme design best practice recommends that additional features and functionality should be kept separate from design, meaning that they should be provided via plugins. Themes that include advanced features are best avoided, for example sliders and page builders can be supplied using plugins.

Of course, some features and functionality, such as responsive design and retina display support, should come as standard in a WordPress theme.

  • Plugins

WordPress plugins make it possible for you to do anything with your website. They extend the functionality of WordPress, offering a multitude of custom features and functions, allowing you to tailor your site’s needs precisely.

Consider what you want your site to feature; contact forms, social media widgets, woocommerce, cookie law info; and provide it via plugins, which can be changed to suit your site’s needs.

  • Translation and Multilingual Ready

Ensure that your WordPress theme is translation ready and supports multilingual WordPress plugins.

  • Compatibility

Most WordPress themes and plugins work well together, but it is worth choosing a theme that is compatible with your most important plugins.

As with any marketing campaign, the key to success is to know your audience and to love your product!

Your website’s content should be fresh, original and user-friendly, with easy navigation and obvious calls-of-action.

Once you have a clear idea of who you are targeting, and have decided on the best way to target them (check out your competition, see what is and isn’t working for them), creating the perfect website for yours and your customers’ needs should come easily.





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