Ten Ways to Monetise Your Website

Ten Ways to Monetise Your Website

Once you have a successful website up and running, it would be nice to generate a little revenue from it, right?

Here, we look at ten of the best ways to monetise your website. Not all of them are easy, not all of them are guaranteed to work for you. But we’re pretty sure they will give you food-for-thought and help you on your way to working out what works best for your site when it comes to making money…

Email Advertising

Once you have a large amount of established subscribers, sending out a regular newsletter is a great way to sell advertising space.

You can charge a one-off fee or promote affiliate deals.

Make sure your content is fresh, relevant and interesting to customers;  subscribers  need a reason to keep on subscribing. Consider collaborating with advertisers to offer deals or monthly give-aways.

Newsletters have the potential to generate a few hundred pounds with each email, and have the added bonus of driving customers back to your site.

Affiliate Programs

Affiliate programs allow you to get paid for each lead or sale you refer. They are considered the best form of advertising for publishers, assuming you can successfully match an affiliate deal with your audience.

You must know your target audience; matching relevant adverts to your customers will increase the likelihood of them clicking on your ads, and thus increase your income.

Earning for affiliate programs are calculated as Earnings Per Click (EPC) or Earnings Per 100 Clicks; you will need to establish how a company pays before you sign up to anything.

Some companies and networks have more requirements than others. Typically, larger, popular companies will only want to advertise on highly professional sites.

Well promoted offers can generate up to £1 for each visitor referred from your site.

Amazon (https://affiliate-program.amazon.co.uk/) is an excellent example of an affiliate program. The commission paid is fairly low, however they pay it on any other goods ordered via your link, so if you sell sleeping bags, but a user goes on to buy a tent and camping stove after clicking on your link, you’ll receive commission on those items too.

Affiliate Networks

ClickBank (https://www.clickbank.com/)

OneNetworkDirect (https://www.onenetworkdirect.com/)

Cost-Per-Click Ads (CPC)

Cost-Per-Click advertising is the easiest way to generate revenue from your site. Basically you are given a percentage of the revenue generated from each click, so more popular terms earn you more money.

Google’s AdSense (https://www.google.com/adsense/) program is the most popular and the highest paying model when it comes to CPC ads.

Cost-Per-Click ads come in various forms, from banners to in-text advertising, so it is just a case of creating the ads, and placing them strategically.

Although it is tempting to place adverts near navigation terms to trick customers into clicking on them, Google’s guidelines are strict, and this behaviour could see your account banned.

Cost-Per-Click Companies

Google AdSense (https://www.google.com/adsense/)

Media.net (https://www.media.net/publishers)


Cost-Per-Mille Ads

CPM ads allow you to get paid for every advert, regardless of the amount of clicks. Obviously advertising companies only want to pay for adverts that are guaranteed to be seen, so CPM has strict requirements regarding traffic; most companies will only consider using a website with a minimum of 100,000 impressions per month.

Once you are accepted into an ad program, you will be guaranteed ads from major companies, which will demonstrate the quality of your site’s professionalism and enhance your reputation.

Earnings can potentially rocket, with niche focussed sites offering the best pay out.

Cost-Per-Mille Companies

GoogleAdExchange (https://www.google.com/doubleclick/publishers/solutions/index.html)

BuySellAds (https://www.buysellads.com/)



Also referred to as Sponsored Content, advertorials add valuable content to your site and make you money at the same time.

Advertisers write their own posts, designed around your site’s content, to demonstrate their expertise and build their own brand.

Sponsored content provides a great opportunity to collaborate with advertisers to do a weekly or monthly sponsored give-away (who doesn’t love a freebie?)

You can sell sponsored content yourself, and depending on the amount and quality of your traffic, you can charge anywhere from just a few pounds to thousands of pounds per post.

To keep search engines happy, any content supplied must be relevant, informative and valuable to your visitors.

Advertorials are not be confused with paid links, which Google frowns upon.


Pop-Ups and Pop-Unders

This form of advertising is ideal if you are struggling to achieve visitor engagement.

As users enter or leave your site, they click on the pop-up or pop-under, making you money.

Earnings from this form of advertising are low, but as your site gets busier, the figures can soon add up.

Pop-Up Advertising Companies

PopAds (https://www.popads.net/)

Advertise.com (https://advertise.com/publishers/exit-yield)

Fixed Price

Renting out space on your site for a fixed fee is another way to consider generating revenue.

You can charge either a weekly or monthly fixed fee for adverts, the price of which will be determined by the quality of your site and its traffic.

Hassle-free, it guarantees a steady income. However, if your site’s traffic grows before you come to the end of your deal, you won’t benefit from the extra numbers.

Fixed Price Advertising Companies

BuySellAds (https://buysellads.com/publishers)

AdEngage (https://www.isocket.com/publishers)

Related Posts

Related posts tend to be placed underneath each article and work on the premise that, if a reader has come this far, they are likely to be ‘warmed up’ and interested in what you are offering.

Rather than linking to related posts within your own site, you link to paid posts, typically on a cost-per-click basis, using a plug-in to combine your own related posts with paid ones.

You will need a high quality site and large amounts of traffic to qualify for related post advertising, but the high level of customer engagement means selling related posts can boost your income nicely.

Related Post Advertising Companies

Taboola (https://www.taboola.com/monetize-content)

Outbrain (https://www.outbrain.com/engage/)

Selling Goods and Services

If you have a site which can sell products and services directly to customers, it makes sense to take credit card payments.

By accepting credit cards, you can take advantage of  both impulse and oversea buyers(credit card payments mean there are no currency differences).

Setting up an order form or basket is relatively easy. Once customers get to the point of adding items to a basket or form, they are usually ‘warmed up’ to make a purchase.

PayPal Shopping Cart

PayPal (https://www.paypal.com)

Sell Your Site!

Once you have successfully implemented one or many of the above strategies, and retained a steady income for a few months, your site could be worth a decent amount of money.

You can sell using an agency or marketplace for a hassle-free sale ( although be prepared to pay a fee) or for maximum profit, you can sell to a buyer direct.

Selling your site can make you a large amount of cash, but you should consider whether or not it is an asset you are prepared to lose.

Places to Sell Your Site

Flippa (https://flippa.com/)

EmpireFlippers (https://empireflippers.com/)

And Finally…

Testing is key with any online marketing strategy. Try all or any of the above tips to see what works best for your site, but avoid over doing it; too many adverts will look clumsy and make your website hard to read and navigate.

Content is everything. Before you can consider making money from your site, ensure that you know your target audience, build your brand and keep users engaged with fresh and interesting content, relevant to your site.

Good luck!


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MySQL IF statement example

While writing a select statement in MySQL it is possible to use an IF statement, an example would be apply a tax cost to a product price or converting a 1 to Yes and 0 to No.

The syntax for the statement is

IF(expression ,true, false);

So if we wanted to convert a boolean (either on or off) from a number to Yes or No we would use

IF(fieldactive = 1,"Yes", "No");

It is possible to use the if statement in conjunction with calculations another good example would be to apply a tax charge (VAT @ 20%) if the product value needs VAT applied to it.

IF(fieldvat =1,fieldvalue * 1.2, fieldvalue) as fieldincvat

When the “fieldvat” equals 1 we then take the value of fieldvalue and multiply it by 1.2 (which is the same as adding 20% to the orginal value), else we just show the fieldvalue

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What is Google’s disavow tool?

One of the main goals of SEO is to increase the number of relevant sites to link to you, because that can help improve your rankings. What happens though when a site that isn’t relevant or from a gambling or adult site links to you?

These links could be decreasing your own rankings!

To address this Google released their Disavow Tool as a method of informing Google to not count these backlinks

The Disavow Tool allows you to specify to Google which backlink URLs to remove as a ranking factor. This is achieved by creating a defined .txt file which lists these domains

When you first access the tool, you will be presented with a fairly strongly worded warning before you progress!

This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you only disavow backlinks if you believe that there are a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.

You should consider using the disavow tool once you have used the usual routes of trying to get links removed off your website.

Disavow is also perfectly suited if you are suspicious that someone is undertaking negative SEO and you are receiving a number of suspicious or low-quality backlinks that may hurt your rankings.

If you have received a manual penalty from Google then you must use the Disavow tool to assist in the removal

To use the disavow tool, first you need to download links to your site (for more information please read https://support.google.com/webmasters/answer/2648487?hl=en)

Download links to your site

  1. On the Webmaster Tools home page, click the site you want.
  2. On the Dashboard, click Search Traffic, and then click Links to Your Site.
  3. Under Who links the most, click More.
  4. Click Download more sample links. If you click Download latest links, you’ll see dates as well.

From this file you then should create a txt files that contains ONLY the link you wish to disavow, one link per line. For example the file would look like:

# strangesite.com removed all bar 2 links


# Contacted owner of imhurtingyourseo.com on 7/1/2016 to

# ask for link removal but got no response


Then as per Googles instruction you would then

Upload a list of links to disavow

  1. Go to the disavow links tool page.
  2. Select your website.
  3. Click Disavow links.
  4. Click Choose file.

This file would then replace all previously uploaded files, it can take some time for this information to be processed.

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How to Remote Desktop with XP

Windows XP has a very useful feature called Remote Desktop, allowing you to take full control of a working PC from another PC. For example controlling your Work PC from your Home PC. By using Remote Desktop your home PC will display the same as what would appear on your work PC’s monitor. It is even possible to share your home PC’s disk drives with your work PC allowing for the transfer of files. There are a number of third party remote connection tools such as

Remote Desktop is best used via a broadband connection. It is possible to use Remote Desktop via dial up, however this can be extremely slow

Allowing for remote connection

To enable Remote Desktop on your work PC, right-click on the My Computer (often on your desktop or from the start button) and select Properties. Select the Remote tab. The screen below should now be visible:
Remote Connection
Check the box to “Allow users to connect remotely to the computer” then click OK.
To connect to the PC you will need to know your work PC IP address. See our Tutorial on how to obtain your IP address.

To leave your work PC so that you can go home and then work from home: either log out, or lock the PC (by keying [ctrl/alt/delete] and then select ‘Lock Workstation’. To save power you can turn off your monitor, however ensure that the PC is left on.

Accessing your remote desktop

Windows XP
If your home PC is running Windows XP (Home or Professional), the Remote Desktop Connection software is pre-installed. No further preparation is required.Windows 95/ME/2000
You may have to install the Remote Desktop Connection from Microsoft’s web site if you are running either Windows 95/ME/2000.


Apple Macintosh

If you have an Apple computer running OS X 10.2 or later, you can get the Remote Desktop Connection client from Microsoft at www.microsoft.com/mac

Linux users should install rdesktop from www.rdesktop.org


From your home PC the Remove Desktop Connection client is located at

Start > Program Files > Accessories > Communication

Selecting the “Remote Desktop Connection” option will display the following:

Remote Conection Stage 2

Type in the full name or IP address of your work PC, and click Connect

If everything was successfully your home PC monitor will, after a short delay, display your work PC in a window. It is now possible to work as if you were sitting in front of your work PC – your desktop, programmes and files will all work in the same way. If you left your work PC ‘locked’ (instead of logging out), you will be able to continue working from where you left off.

From a security point-of-view note that, while you are connected to your work PC, your work monitor will be ‘blanked’ and the PC will lock out any other users. So no one will be able to see what you are doing, or use your work PC, while you are connected.

You can use the Options button to fine-tune your connection settings.

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Simple SEO

What is SEO?

Search Engine Optimisation, or SEO, is the practice of optimising a website so that it appears higher in search engine results.

This can be done in many ways, some work better than others, but there is no definitive answer.

Engineers at search engines such as Google, constantly change the way process results, which makes buying your way to the top an unrealistic option for most small or medium sized businesses.

So how do you get your site up there in the results?

Different sites require different strategies. For example, a site about football won’t appear in the top pages of Google without an extensive and pricey marketing campaign, because there are already so many sites dedicated to the sport.

Strategies need to be based on the strength of the competition. A site about football transfer rumours is far more likely to appear higher in the results with less SEO because it is a niche, and niche site positioning is much easier to exploit.

The Code

Your code needs be well formed, and content must be succinct. Avoid using tables and keep CSS and JavaScript in external files. Make use of header tags to show off your content.

Check your spelling – a simple mistake could penalise you. Validate it, valid XHTML code is growing in importance, especially as search engines start penalising more heavily for bad code.

Meta Tags

The use of Meta tags enables search engine spiders* to easily index what they find, add descriptions to the results and define what keywords are relevant to content. Search engines are looking for what you have in your page – this is how Google adds a description to its findings.

Although it is possible to rank highly in search engines without them; indeed many ‘professionals deem them to be obsolete; for the easy task of including Meta tags, this is a simple piece of SEO which will make your page appear neater in search engine results, even if it doesn’t have a huge effect on your ranking.

Keywords and Keyword Density

It is essential that keywords are relevant to your content. You WILL be penalised if you ‘spam’ your keywords!

Don’t put keywords that have nothing to do with your content – flooding your site with these will have an adverse effect on your results and possibly get you banned from Google for a few months – not great for your SEO.

Pay Per Click (PPC)

Ever noticed that column on the right hand side of search results? This is where PPC sites are placed. Although you’re not guaranteed to get there every time (especially when searching for broader sites) this is undeniably a fantastic way to generate traffic and business.

It can be costly (you pay every time someone clicks on the link) but is a great way to get noticed in the early stages, especially with an e-commerce site.


Emails from companies or individuals promising to get you 10,000 links in 30 days and push your business to the top of Google are link farms. They will get you blacklisted from Google almost instantly – so avoid them at all costs! Linking to sites with irrelevant content will have a detrimental effect on your ranking.

Genuine links have a truly positive effect on your site, especially if they link to similar content. If you can get your site on DMOZ**, then you’re well away.

So, you’ve got a good set of relevant keywords, Google recognises your content and PPC is getting you noticed. Time to sit back and let the hits roll in?


It’s vital that you update your site regularly. Search engines like to see a little change, so keep your content fresh, current and interesting. Out-of-date content is boring for humans and spiders, so stay relevant and update regularly to avoid falling down the listings.


Go organic! Let your site grow. One of the best forms of SEO is organic SEO.

All the ground work that we have put in to coding your site well will do its job. More and more people will discover your site, so keep adding the content, links to similar / relevant sites and you’ll soon find it a haven for your niche at the top spot. And by this point, it might be completely free to be there.

*not actual spiders. Spiders are what search engines use to collect data from your site to compile relevant results based on their findings.

**DMOZ is the single largest directory for sites in the world. All major search engines link into DMOZ, using its database to get return results from searches.




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